Chrome Store | Lenaustr.10, Berlin-Neukölln

Chrome Store

"We are becoming more and more conscious buyers. Many people are fed up with fast fashion. We start to understand that there is a value in products which where already used."
Jochen Drewes

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Where the idea of Chrome Store came from?
I was bored with my old profession and it happen that I was surrounded by high fashion design cloth. I was ready for somthing new and I was capable of starting new project in the field of fashion design.

Together with my boyfriend we decided that it is the right time to start a new type of second cloth store.
We wanted to do something on a higher level, more modern style design, with more contemporary look.

How do you find your products?
We were lucky to be in the right area. Every day I'm getting cool expensive brands from neighbors around. We have cloth from different price level. Everyone can find here something for their budget.

What is your opinion about vintage fashion? Where did the fashion for vintage shops came from?
We are becoming more and more conscious buyers. Many people are fed up with fast fashion. We start to understand that there is a value in products which where already used
Also there is a need for a unique look and you can find really good pieces for a good value.

What fashion designers do you have in your store?
Some young fashion designers have difficulties to get on the market if their are not very well known. We love to present them in our store.
I know quite a lot of them, like Sissi Goetze, Xenia Bous or Thone Negrón.

Are you enjoying your job now?
Yes! Especially coming from boring office job. I enjoy having direct contact with clients, talk with them, seeing what their looking for and experiencing different colors of neibourhood.